Find Me Now – A Guide to Transparency, Wearability and Sustainability


On a recent Thursday evening, as the sun set, shoppers lined up outside Find Me Now’s creative studio in anticipation of its sample sale – where many eagerly grabbed pieces that typically sell for much higher. Su and Stephanie Paek, an Asian American mother-daughter duo running Find Me Now with transparency, wearability, and sustainability at its core, are responsible for this attainable fashion brand that has proven popular with shoppers across multiple demographics.

Ethical Fashion

Ethical fashion is more than a buzzword: it is a moral movement that considers both the human impact of garment production while simultaneously decreasing environmental damage. Ethical manner encompasses every step in its supply chain, from raw material sourcing through manufacturing to shipping clothing directly to you – and all those steps between.

Ethics-minded clothing production can tremendously impact lives at every stage, from farmers growing raw materials to seamstresses sewing your clothing, shop assistants on the sales floor, and beyond. Outland Denim stands out as an incredible example – its mission is to produce high-quality yet stylish jeans while helping rehabilitated women reintegrate into society by equipping them with the skills needed to support themselves financially.

Although ethical products often carry higher price tags, this doesn’t always hold. Provided a company is transparent in terms of eco-friendly processes, worker rights, and product traceability, then garments should cost around the same as any others on offer from similar companies.

Slow fashion brands often produce more reasonably priced pieces than their fast fashion counterparts due to using higher quality fabrics that last a lifetime and reduce waste. It may be easier to locate ethical clothing online; however, local plus-size reseller shops may also stock clothing designed by ethical designers.

Fast fashion clothing tends not to be made ethically and will end up filling landfills. Luckily, however, more sustainable and ethical clothing options than ever exist; take some time doing some research and shopping wisely, and you will all benefit; your bank balance, the earth, and those who made your garments will thank you!


Transparency can mean different things depending on its context; in business terms, it typically refers to a company’s ability to share information with employees and stakeholders – this includes communicating about their work being evaluated as well as showing individuals exactly how their data is being utilized; transparency is, therefore, an integral component of privacy protection in today’s digital era.

Internal transparency gives individuals confidence that their managers and co-workers will be honest with them. While this can sometimes be challenging, creating an atmosphere where people feel free to discuss work-related matters freely while feeling heard can dramatically affect employee morale and overall productivity.

Transparency can also refer to something being easy for others to comprehend or figure out, such as an individual’s personality or process. Being transparent allows others to see who someone is as an individual and makes connecting easier between people.

Transparency allows light to pass effortlessly through it; its opposite, opacity, can be seen as opaqueness. Clarity also refers to the Latin verb transparent, which means “show through.”

Transparency in the workplace is vital as it allows teams to communicate freely. Leaders can then take swift action if there are issues within their teams before it’s too late, while employees also benefit by sharing their concerns freely with leadership, which helps enhance workplace quality overall.

Companies seeking to be as transparent as possible must create and implement policies that can assist them in meeting their goals. Various approaches for doing this may differ depending on the needs of their organization; however, all businesses should prioritize certain critical aspects of transparency when setting policies.


Wearables refer to clothing or accessories that can be comfortably worn in different situations and environments or any device or machine worn on the body, such as blood pressure monitors and activity trackers. Numerous factors determine an item’s wearability, including comfort, durability, functionality, versatility, and usability.

Wearability is an integral component of any product, yet many designers fail to consider its evaluation in their design processes, overemphasizing technical performance while neglecting wearability evaluation. This can result in systems failing even though technically sound. This article introduces a methodology for the wearability assessment of wearable devices, which combines comfort, biomechanical, and physiological effects into one score for usability evaluation – it was created as an easy and intuitive way of evaluating the usability of wearable devices.

Wearability has quickly become a buzzword in fashion. It refers to clothing’s ability to be worn comfortably without creating unnecessary discomfort for its wearer – an idea widely supported by both luxury and mainstream brands.

Find Me Now is a New York-based, women-owned brand that sells directly to consumers and through online retailers such as Free People and Urban Outfitters. Their collection is ethically produced in small factories in Ningbo and Shanghai, with designs that blend modernity and tradition for an eye-catching, feminine, and playful style.

The mother-daughter duo behind Find Me Now enjoy a close and mutually supportive partnership, professionally and familially. Both possess backgrounds in fashion and an affinity for its industry; having worked together for years, they’ve learned how to balance one another’s strengths and weaknesses as they expand their business together – this culminated in Find Me Now being created as a result. As they grow, both are mindful of how their actions impact the environment and community – only working with vendors who share similar beliefs.


Sustainability refers to environmental, social, and economic concerns encompassing many dimensions of sustainability. Although these issues can be challenging to tackle head-on, people can help make progress if they take small steps toward improvement – these efforts also allow businesses to meet their goals without creating long-term damage; many investors now look at sustainability reports from companies so they can assess how their actions impact profits, people, and the environment.

Environmental sustainability encompasses protecting natural resources like water and air from pollution while simultaneously reducing greenhouse gas emissions and non-renewable energy sources from being depleted. Furthermore, waste minimization strategies must also be employed. Suppose your company frequently leaves lights on overnight without using motion sensors and timers to schedule lights off when someone arrives at work. In that case, you can save money and energy by employing these intelligent solutions.

Social sustainability addresses human-centered concerns by focusing on inequality and poverty, providing all humans access to food, shelter, and education while protecting individual and collective rights.

Though many brands are now emphasizing sustainability, the process can be complex. Some businesses use misleading terms like “organic” or “fair trade” in their marketing efforts, which may create consumer mistrust. Furthermore, ensuring that any sustainable products adhere to these criteria is vital.

Establishing a sustainable business can be daunting, but setting realistic goals and sticking with them are crucial steps toward success. You can start small, switching to recycled paper and cutting energy consumption, before gradually adopting more complex practices, such as recycling programs and energy reduction plans. Partnering with like-minded organizations could make this transition simpler as well.